Marketing management / by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman and Torben Hansen

By:

Kotler, Philip, author

Contributor(s):

Material type: Text

TextPublication details: Harlow, England : Pearson Education, Inc., c2022Edition: Fifth European editionDescription: xxviii, 771 pages : color illustrations ; 25 centimetersContent type:

rdacontent

ISBN:

978-1-29272-703-5

Subject(s):

Marketing -- Management

DDC classification:

Fifth European edition BCir. 658.802 M3413

Contents:

1. Understanding marketing management. -- 2. Capturing marketing insights. -- 3. Connecting with customers. -- 4. Shaping and pricing the product offering. -- 5. Communicating value. -- 6. Delivering value. -- 7. Managing marketing implementation and control.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.802 M3413 2022 (Browse shelf(Opens below))	Available		9394

Includes bibliographical references and index.

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