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Essentials of consumer behavior : An applied approach / by Debra L. Stephens
Material type:
TextPublication details: New York : Routledge, c2023Edition: Second editionDescription: viii, 215 pages : 22 centimetersContent type: - rdacontent
- 978-0-367-42686-6
- Second edition BCir. 658.8/342 St437e
Contents:
1. Fundamental concepts in consumer behavior. -- 2. How consumers create meaning. -- 3. Customer welfare. -- 4. Shift in technology and consumer values.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8/342 St437e 2023 (Browse shelf(Opens below)) | Available | 9282 |
Includes bibliographical references and index.
1. Fundamental concepts in consumer behavior. -- 2. How consumers create meaning. -- 3. Customer welfare. -- 4. Shift in technology and consumer values.
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