Principles of marketing/ by Philip Kotler
Material type:
- 0-13-026312-5
- Ninth edition BCir. 658.8 K848p
Item type | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.8 K848p 2001 (Browse shelf(Opens below)) | Available | 4762 |
Includes appendices, glossary and indexes
Part I. Understanding marketing and the marketing process --II. Developing marketing opportunities and strategies --III. Developing the marketing mix --IV. Managing marketing.
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