UM Bansalan LIC Logo
Amazon cover image
Image from Amazon.com

Total quality in marketing/ by William C. Johnson and Richard J. Chvala.

By: Contributor(s): Material type: TextTextPublication details: --Florida: St. Lucie Press, c1996.Description: xix, 269p. ill.; 23cmISBN:
  • 1-884015-13-1
DDC classification:
  • BCir. 658.8 J630t
Contents:
Chapter 1. Why total quality in marketing --2. Overview of total quality --3. House of quality --4. Management system --5. Total quality in marketing requires vision --6. Strategy: using TQM to compete globally --7. Working in teams --8. Implementing total quality in marketing --9. Adopting quality standards.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.8 J630t 1996 (Browse shelf(Opens below)) Available 2680

Includes glossary and index

Chapter 1. Why total quality in marketing --2. Overview of total quality --3. House of quality --4. Management system --5. Total quality in marketing requires vision --6. Strategy: using TQM to compete globally --7. Working in teams --8. Implementing total quality in marketing --9. Adopting quality standards.

There are no comments on this title.

to post a comment.

UM Bansalan College - Learning and Information Center • Managed and maintained by BeNPaL® • Powered by Koha Library Software - Version 24.05.00