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Green marketing: Challenges & opportunities for the new marketing/ by Jacquelyn A. Ottman.

By: Material type: TextTextPublication details: --Illinois: NTC Business Books, c1993.Description: xviii, 188p. 22.5cmISBN:
  • 0-8442-3250-5
DDC classification:
  • BCir. 658.802 Ot86 1993
Contents:
Chapter 1. Why today's marketers must go green --2. Environmental consumerism: enduring trend, major opportunity --3. The challenges of environmental marketing --4. Enlisting the support of environmental stakeholders --5. How to develop greener products that consumers will like- and buy --6. How to communicate with credibility and impact --7. Putting it all together --Epilogue preempting the future.
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Holdings
Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.802 Ot86 1993 (Browse shelf(Opens below)) Available 3945

Include index

Chapter 1. Why today's marketers must go green --2. Environmental consumerism: enduring trend, major opportunity --3. The challenges of environmental marketing --4. Enlisting the support of environmental stakeholders --5. How to develop greener products that consumers will like- and buy --6. How to communicate with credibility and impact --7. Putting it all together --Epilogue preempting the future.

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