Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ by Eduardo P. Garrovillas
Material type:
TextPublication details: Mandaluyong City : Books Atbp. Publishing Corp., c2013Description: xxxvi, 257 pages illus. 22.1 cmISBN: - 971-0412-40-2
- BFil. 658.8 G194o
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 G194o 2013 (Browse shelf(Opens below)) | c.2 | Available | 6120 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 G194o 2013 (Browse shelf(Opens below)) | c.1 | Available | 5689 |
Includes acknowledgments, references
Chapter 1. -- An overview of contemporary marketing -- 2. McCarthy's 4Ps and other P's -- 3. Product and services concepts -- 4. Development of new product and services -- 5. Product and services strategies -- 6. Pricing concepts -- 7. Price determination and pricing strategies -- 8. Integrated marketing communication -- 9. Advertising , events, and public relations -- 10. Consumer and trade sales promotions -- 11. Personal selling and sales management -- 12.Direct marketing communication -- 13. Marketing channels , retailing , wholesaling and logistic management -- 14. Ten key marketing perspectives -- 15. The global marketplace .
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