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Walking the high-tech high wire: The technical entrepreneur's guide to running a successful enterprise/ by David Adamson

By: Material type: TextTextPublication details: --New York: McGraw-Hill, Inc., c1994Description: xv, 229p.: 23cmISBN:
  • 0-07-000468-4
DDC classification:
  • BCir. 620.0068 Ad19w 1994
Contents:
1. Competing in high technology --2.Uncovering the 10 technology traps --3. Overcoming undercapitalization --4.Finding the missing ingredients --5. Planning for survival, then growth --6. Averting financial figure --7. Understanding financial failure --8. Maintaining positive cash flow --9. Pinpointing the market --10. Marketing high technology --11. Training technological salespeople --12. Finding the right customers --13. Exporting from advantage --14. Managing the unmanageable --15. Cashing out.
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Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 620.0068 Ad19w 1994 (Browse shelf(Opens below)) Available 4041

Includes bibliography and index

1. Competing in high technology --2.Uncovering the 10 technology traps --3. Overcoming undercapitalization --4.Finding the missing ingredients --5. Planning for survival, then growth --6. Averting financial figure --7. Understanding financial failure --8. Maintaining positive cash flow --9. Pinpointing the market --10. Marketing high technology --11. Training technological salespeople --12. Finding the right customers --13. Exporting from advantage --14. Managing the unmanageable --15. Cashing out.

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