International marketing management/ by Subhash C. Jain.

By:

Jain, Subhash C

Material type: Text

TextPublication details: --U.S.A.: South-western College Publishing, c1996.Edition: --5th editionDescription: xv, 792p. ill.; 23cmISBN:

0-538-85281-X

Subject(s):

Marketing

DDC classification:

5th edition BCir. 658 .848 J199i 1996

Contents:

Part one. Framework of international marketing --Two. The field of international business --Three. Environmental factors affecting international marketing --Four. Perspectives of international markets --Five. International marketing decisions --Six. Planning and control.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658 .848 J199i 1996 (Browse shelf(Opens below))	Available		1925