International business: The new realities/ by S. Tamer Cavusgil
Material type:
- ISBN-10: 1-292-15283-4
- BMVE 658.049 C31 4th ed.
Includes glossary and indexes
Part 1: Foundation concepts.-- Part 2: The Environment of International Business.-- Part 3: Strategy and Opportunity Assessment.-- Part 4: Entering and Working in International Markets.-- Part 5: Functional Area Excellence.
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