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International business: The new realities/ by S. Tamer Cavusgil

By: Contributor(s): Material type: Computer fileComputer filePublication details: Boston: Pearson Education Ltd., c2017.Edition: 4th edDescription: 544 pISBN:
  • ISBN-10: 1-292-15283-4
Subject(s): DDC classification:
  • BMVE 658.049 C31 4th ed.
Contents:
Part 1: Foundation concepts.-- Part 2: The Environment of International Business.-- Part 3: Strategy and Opportunity Assessment.-- Part 4: Entering and Working in International Markets.-- Part 5: Functional Area Excellence.
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Includes glossary and indexes

Part 1: Foundation concepts.-- Part 2: The Environment of International Business.-- Part 3: Strategy and Opportunity Assessment.-- Part 4: Entering and Working in International Markets.-- Part 5: Functional Area Excellence.

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