Consumer behavior: Dynamics, dimensions and models/ by Ernesto H. Mendoza
Material type:
TextPublication details: Intramuros, Manila: Unlimited Books Library Services & Publishing, Inc. c2019Description: xii, 406 pagesISBN: - 978-621-427-053-8
- BFil. 658.8342 M523c
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8342 M523c 2019 (Browse shelf(Opens below)) | c.2 | Available | 8128 | |||||||||||||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8342 M523c 2019 (Browse shelf(Opens below)) | c.1 | Available | 8127 |
Includes glossary and references
Chapter I. Introduction to the Study of Consumer Behavior.-- Chapter II. Market Research and Consumer Behavior.-- Chapter III. Market Segmentation and Positioning.-- Chapter IV. Roles and Issues in Advertising.-- Chapter V. The Consumer Decision-Making Process.-- Chapter VI. Models of Consumer Behavior.-- Chapter VII. Psychological Influences on Consumer Decision Making.-- Chapter VIII. Sociological Influences on Consumer Decision Making.-- Chapter IX. Diffusion and Innovation.-- Chapter X. Organizational Buying.-- Chapter XI. Consumer Behavior Analysis and Marketing Strategy.-- Chapter XII. Consumer Protection.
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