Consumer behavior: Dynamics, dimensions and models/ by Ernesto H. Mendoza

By:

Mendoza, Ernesto H

Contributor(s):

Garcia, Lorna S.P

Material type: Text

TextPublication details: Intramuros, Manila: Unlimited Books Library Services & Publishing, Inc. c2019Description: xii, 406 pagesISBN:

978-621-427-053-8

Subject(s):

DDC classification:

BFil. 658.8342 M523c

Contents:

Chapter I. Introduction to the Study of Consumer Behavior.-- Chapter II. Market Research and Consumer Behavior.-- Chapter III. Market Segmentation and Positioning.-- Chapter IV. Roles and Issues in Advertising.-- Chapter V. The Consumer Decision-Making Process.-- Chapter VI. Models of Consumer Behavior.-- Chapter VII. Psychological Influences on Consumer Decision Making.-- Chapter VIII. Sociological Influences on Consumer Decision Making.-- Chapter IX. Diffusion and Innovation.-- Chapter X. Organizational Buying.-- Chapter XI. Consumer Behavior Analysis and Marketing Strategy.-- Chapter XII. Consumer Protection.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8342 M523c 2019 (Browse shelf(Opens below))	c.2	Available
Bansalan Filipiniana1	UM Bansalan College LIC	BFil. 658.8342 M523c 2019 (Browse shelf(Opens below))	c.1	Available

Includes glossary and references

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