Consumer behavior: Dynamics, dimensions and models/ by Ernesto H. Mendoza
Material type:
- 978-621-427-053-8
- BFil. 658.8342 M523c
Includes glossary and references
Chapter I. Introduction to the Study of Consumer Behavior.-- Chapter II. Market Research and Consumer Behavior.-- Chapter III. Market Segmentation and Positioning.-- Chapter IV. Roles and Issues in Advertising.-- Chapter V. The Consumer Decision-Making Process.-- Chapter VI. Models of Consumer Behavior.-- Chapter VII. Psychological Influences on Consumer Decision Making.-- Chapter VIII. Sociological Influences on Consumer Decision Making.-- Chapter IX. Diffusion and Innovation.-- Chapter X. Organizational Buying.-- Chapter XI. Consumer Behavior Analysis and Marketing Strategy.-- Chapter XII. Consumer Protection.
There are no comments on this title.