Strategic marketing management/ by Francis B. Banaag

By:

Banaag, Francis B

Contributor(s):

Material type:

TextPublication details: Manila: Unlimited Books Library Service and Publishing Inc., c2018Description: viii, 164 pages: 23 centimetersISBN:

978-971-9654-99-5

Subject(s):

Marketing -- Management

DDC classification:

BFil. 658.84 B22s

Contents:

Chapter 1: Introduction to Strategic Marketing Management.-- Chapter 2: Marketing analysis.-- Chapter 3: Analysis Of Marketing Situation.-- Chapter 4: Formulating Marketing Strategies.-- Chapter 5: Product And Branding.-- Chapter 6: Pricing Strategies.-- Chapter 7: Distribution Strategies.-- Chapter 8: Promotional Strategies.-- Chapter 9: Implementing And Managing Marketing Plan.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Bansalan Filipiniana1		UM Bansalan College LIC			BFil. 658.84 B22s 2019 (Browse shelf(Opens below))				c.1	Available			8153
	Bansalan Filipiniana1		UM Bansalan College LIC			BFil. 658.84 B22s 2019 (Browse shelf(Opens below))				c.2	Available			8154

Includes bibliography

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