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The essence of international marketing/

Paliwoda, Stanley J.

The essence of international marketing/ by Stanley J. Paliwoda - New York: Prentice Hall, c1994. - vii,164p. 227cm.

Includes bibliography and index

1. People --2. Process --3. Power --4. Product/service --5. Promotion and publicity --6. Pricing --7. Place of sale/ distribution --8. Planning and control --9. Precedents.

ISBN: 0-13-284803-1

Subjects--Personal Names:

Subjects--Topical Terms:
Marketing.

Subjects--Facted Index Terms:

Dewey Class. No.: BCir. 658.848 / P176e

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