The essence of international marketing/ by Stanley J. Paliwoda

By:

Paliwoda, Stanley J

Material type: Text

TextPublication details: --New York: Prentice Hall, c1994.Description: vii,164p. 227cmISBN:

0-13-284803-1

Subject(s):

Marketing

DDC classification:

P176e BCir. 658.848

Contents:

1. People --2. Process --3. Power --4. Product/service --5. Promotion and publicity --6. Pricing --7. Place of sale/ distribution --8. Planning and control --9. Precedents.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.848 P176e 1994 (Browse shelf(Opens below))	c.1	Available		4641
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.848 P176e 1994 (Browse shelf(Opens below))	c.2	Available		4642

Includes bibliography and index

1. People --2. Process --3. Power --4. Product/service --5. Promotion and publicity --6. Pricing --7. Place of sale/ distribution --8. Planning and control --9. Precedents.

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