The essence of international marketing/ (Record no. 103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00831nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4641 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241024122018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160825b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-284803-1 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | P176e |
| Classification number | BCir. 658.848 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 253 |
| Personal name | Paliwoda, Stanley J. |
| 245 ## - TITLE STATEMENT | |
| Title | The essence of international marketing/ |
| Statement of responsibility, etc. | by Stanley J. Paliwoda |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --New York: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,164p. |
| Dimensions | 227cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. People --2. Process --3. Power --4. Product/service --5. Promotion and publicity --6. Pricing --7. Place of sale/ distribution --8. Planning and control --9. Precedents. |
| 600 #0 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 9 (RLIN) | 256 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 200 |
| Topical term or geographic name entry element | Marketing. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM | |
| Source of heading or term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 4641 | BCir. 658.848 P176e 1994 | 4641 | 06/24/2021 | c.1 | 08/25/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 4642 | BCir. 658.848 P176e 1994 | 4642 | 06/24/2021 | c.2 | 08/25/2016 | Bansalan Circulation1 |