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Marketing basics: A modular approach /

Basalan, Ma. Nancy T.

Marketing basics: A modular approach / by Ma. Nancy T. Basalan - Manila City Rex Book Store, c2014 - ix, 117p.: ill.; 25.5cm - c2014

include index

Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product -- 6.. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing .

ISBN: 978-971-23-6820-2

Subjects--Topical Terms:
Marketing

Dewey Class. No.: BFil. 658.8 / B183m

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