Marketing basics: (Record no. 1032)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00880nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6729 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125162557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160922b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-23-6820-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | B183m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1540 |
| Personal name | Basalan, Ma. Nancy T. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing basics: |
| Remainder of title | A modular approach / |
| Statement of responsibility, etc. | by Ma. Nancy T. Basalan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila City |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 117p.: |
| Other physical details | ill.; |
| Dimensions | 25.5cm |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2014 |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product -- 6.. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/22/2016 | 6729 | BFil. 658.8 B183m 2014 | 6729 | 08/12/2020 | c.1 | 09/22/2016 | Bansalan Filipiniana1 | ||||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/22/2016 | 6730 | 4 | BFil. 658.8 B183m 2014 | 6730 | 08/12/2020 | c.2 | 09/22/2016 | Bansalan Filipiniana1 | Book Cart | 4 | 10/09/2017 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/22/2016 | 6731 | 2 | BFil. 658.8 B183m 2014 | 6731 | 08/12/2020 | c.3 | 09/22/2016 | Bansalan Filipiniana1 | Book Cart | 07/18/2017 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/22/2016 | 6732 | 1 | BFil. 658.8 B183m 2014 | 6732 | 07/20/2017 | c.4 | 09/22/2016 | Bansalan Filipiniana1 | Book Cart | 07/19/2017 |