Image from Amazon.com
Marketing basics: A modular approach / by Ma. Nancy T. Basalan
Material type:
TextPublication details: Manila City Rex Book Store, c2014Description: ix, 117p.: ill.; 25.5cmISBN: - 978-971-23-6820-2
- BFil. 658.8 B183m
Contents:
Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product -- 6.. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing .
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 B183m 2014 (Browse shelf(Opens below)) | c.1 | Available | 6729 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 B183m 2014 (Browse shelf(Opens below)) | c.2 | Available | 6730 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 B183m 2014 (Browse shelf(Opens below)) | c.3 | Available | 6731 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 B183m 2014 (Browse shelf(Opens below)) | c.4 | Available | 6732 |
include index
Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product -- 6.. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing .
There are no comments on this title.
Log in to your account to post a comment.