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Internet marketing : History, concept and strategies /

Mike, Adam, author

Internet marketing : History, concept and strategies / by Adam Mike - First edition - New Delhi : Random Publications LLP, c2024 - v, 324 pages : 22 centimeters

Includes bibliographical references and index.

Contents: 1. Integrated Marketing Communications.-- 2. Market Analysis and Competitor Analysis.-- 3. Research Methodologies.-- 4. Survey and Measuring Purchase Behaviour.-- 5. Survey of Consumption Expenditure.-- 6. Securing E-Commerce: A Systematic Approach.-- 7. Electronic Commerce for Small to Medium Sized.-- 8. Promotion: Integrated Marketing Communication.-- 9. The Risks and Rewards of Electronic Commerce.

Subjects--Topical Terms:
Internet marketing
Electronic commerce

Dewey Class. No.: BCir. 658.84 / M589i

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