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Internet marketing : History, concept and strategies / by Adam Mike

By: Material type: TextPublication details: New Delhi : Random Publications LLP, c2024Edition: First editionDescription: v, 324 pages : 22 centimetersContent type:
  • rdacontent
Subject(s): DDC classification:
  • BCir. 658.84 M589i
Contents:
Contents: 1. Integrated Marketing Communications.-- 2. Market Analysis and Competitor Analysis.-- 3. Research Methodologies.-- 4. Survey and Measuring Purchase Behaviour.-- 5. Survey of Consumption Expenditure.-- 6. Securing E-Commerce: A Systematic Approach.-- 7. Electronic Commerce for Small to Medium Sized.-- 8. Promotion: Integrated Marketing Communication.-- 9. The Risks and Rewards of Electronic Commerce.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.84 M589i 2024 (Browse shelf(Opens below)) Available 9706

Includes bibliographical references and index.

Contents: 1. Integrated Marketing Communications.-- 2. Market Analysis and Competitor Analysis.-- 3. Research Methodologies.-- 4. Survey and Measuring Purchase Behaviour.-- 5. Survey of Consumption Expenditure.-- 6. Securing E-Commerce: A Systematic Approach.-- 7. Electronic Commerce for Small to Medium Sized.-- 8. Promotion: Integrated Marketing Communication.-- 9. The Risks and Rewards of Electronic Commerce.

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