How to develop successful new products/
Patrick, Jerry
How to develop successful new products/ by Jerry Patrick - Illinois: NTC Business Books c1997. - vii, 201p.: 22.7cm.
Includes references and index
Chapter 1. New Products: the lifeblood of successful marketing growth -- 2. Why new products fail -- 3. Debunking reality --4. How to discover peoples true needs -- 5. Whats in it for me? -- 6. Linking benefits to needs-making the sale -- 7. Building value-added concepts for new products -- 8. ideation -- 9. exploration and expansion -- 10. Other types of qualitative research --11. Business-to-business opportunities --12. Developing successful products for a global community -- 13. Putting it all together: A successful case study using the perception expansion theory.
0-8842-3662-4
B.C. 658.5'75 / p275h
How to develop successful new products/ by Jerry Patrick - Illinois: NTC Business Books c1997. - vii, 201p.: 22.7cm.
Includes references and index
Chapter 1. New Products: the lifeblood of successful marketing growth -- 2. Why new products fail -- 3. Debunking reality --4. How to discover peoples true needs -- 5. Whats in it for me? -- 6. Linking benefits to needs-making the sale -- 7. Building value-added concepts for new products -- 8. ideation -- 9. exploration and expansion -- 10. Other types of qualitative research --11. Business-to-business opportunities --12. Developing successful products for a global community -- 13. Putting it all together: A successful case study using the perception expansion theory.
0-8842-3662-4
B.C. 658.5'75 / p275h