How to develop successful new products/ (Record no. 1255)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01141nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1489 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190208131855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160929b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-8842-3662-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | B.C. 658.5'75 |
| Item number | p275h |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1817 |
| Personal name | Patrick, Jerry |
| 245 ## - TITLE STATEMENT | |
| Title | How to develop successful new products/ |
| Statement of responsibility, etc. | by Jerry Patrick |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Illinois: |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 201p.: |
| Dimensions | 22.7cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. New Products: the lifeblood of successful marketing growth -- 2. Why new products fail -- 3. Debunking reality --4. How to discover peoples true needs -- 5. Whats in it for me? -- 6. Linking benefits to needs-making the sale -- 7. Building value-added concepts for new products -- 8. ideation -- 9. exploration and expansion -- 10. Other types of qualitative research --11. Business-to-business opportunities --12. Developing successful products for a global community -- 13. Putting it all together: A successful case study using the perception expansion theory. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 1489 | BCir. 658.5'75 P275h 1997 | 1489 | 06/24/2021 | 09/29/2016 | Bansalan Circulation1 |