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How to develop successful new products/ by Jerry Patrick

By: Material type: TextTextPublication details: --Illinois: NTC Business Books c1997.Description: vii, 201p.: 22.7cmISBN:
  • 0-8842-3662-4
DDC classification:
  • B.C. 658.5'75 p275h
Contents:
Chapter 1. New Products: the lifeblood of successful marketing growth -- 2. Why new products fail -- 3. Debunking reality --4. How to discover peoples true needs -- 5. Whats in it for me? -- 6. Linking benefits to needs-making the sale -- 7. Building value-added concepts for new products -- 8. ideation -- 9. exploration and expansion -- 10. Other types of qualitative research --11. Business-to-business opportunities --12. Developing successful products for a global community -- 13. Putting it all together: A successful case study using the perception expansion theory.
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Holdings
Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658.5'75 P275h 1997 (Browse shelf(Opens below)) Available 1489

Includes references and index

Chapter 1. New Products: the lifeblood of successful marketing growth -- 2. Why new products fail -- 3. Debunking reality --4. How to discover peoples true needs -- 5. Whats in it for me? -- 6. Linking benefits to needs-making the sale -- 7. Building value-added concepts for new products -- 8. ideation -- 9. exploration and expansion -- 10. Other types of qualitative research --11. Business-to-business opportunities --12. Developing successful products for a global community -- 13. Putting it all together: A successful case study using the perception expansion theory.

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