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Marketing /

Shaw, Roy T.

Marketing / by Roy T. Shaw - Ohio : South-Western College Publishing, c1994 - ix, 341p. 23.2cm.

Includes glossary and index

Part 1. The nature of marketing --2. Market analysis --3. Marketing mix decisions --4. Managing marketing --5. Special aspects of marketing.

ISBN: 0-538-83659-8

Dewey Class. No.: BCir. 658.8 / Sh26c 1994

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