Marketing / by Roy T. Shaw

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Material type: Text

TextPublication details: Ohio : South-Western College Publishing, c1994Description: ix, 341p. 23.2cmISBN:

DDC classification:

Contents:

Part 1. The nature of marketing --2. Market analysis --3. Marketing mix decisions --4. Managing marketing --5. Special aspects of marketing.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 Sh26c 1994 (Browse shelf(Opens below))	Available		1611

Includes glossary and index

Part 1. The nature of marketing --2. Market analysis --3. Marketing mix decisions --4. Managing marketing --5. Special aspects of marketing.

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