Marketing / (Record no. 1700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1611 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241021164020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161026b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-538-83659-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.8 |
| Item number | Sh26c 1994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2501 |
| Personal name | Shaw, Roy T. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | by Roy T. Shaw |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ohio : |
| Name of publisher, distributor, etc. | South-Western College Publishing, |
| Date of publication, distribution, etc. | c1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 341p. |
| Dimensions | 23.2cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. The nature of marketing --2. Market analysis --3. Marketing mix decisions --4. Managing marketing --5. Special aspects of marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/26/2016 | 1611 | BCir. 658.8 Sh26c 1994 | 1611 | 06/24/2021 | 10/26/2016 | Bansalan Circulation1 |