Marketing management: Analysis, planning, implementation, and control/
Kotler, Philip, author
Marketing management: Analysis, planning, implementation, and control/ by Philip Kotler - 9th edition. - New Jersey: Prentice-Hall c1997. - xl, 789p.: ill. 25.3p.:
Includes index
Part I. Understanding marketing management --II. Analyzing marketing opportunities --III. Developing marketing strategies --IV. Planning marketing programs --V. Managing the marketing effort.
0-13-261363-8
BCir. 658.80 / K848m 1997
Marketing management: Analysis, planning, implementation, and control/ by Philip Kotler - 9th edition. - New Jersey: Prentice-Hall c1997. - xl, 789p.: ill. 25.3p.:
Includes index
Part I. Understanding marketing management --II. Analyzing marketing opportunities --III. Developing marketing strategies --IV. Planning marketing programs --V. Managing the marketing effort.
0-13-261363-8
BCir. 658.80 / K848m 1997