Marketing management: (Record no. 1730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4615 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240910112018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161027b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-261363-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.80 |
| Item number | K848m 1997 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, author |
| 9 (RLIN) | 1972 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | Analysis, planning, implementation, and control/ |
| Statement of responsibility, etc. | by Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --9th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --New Jersey: |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 789p.: |
| Other physical details | ill. |
| Dimensions | 25.3p.: |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Understanding marketing management --II. Analyzing marketing opportunities --III. Developing marketing strategies --IV. Planning marketing programs --V. Managing the marketing effort. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/27/2016 | 4615 | BCir. 658.80 K848m 1997 | 4615 | 06/24/2021 | 10/27/2016 | Bansalan Circulation1 |