Marketing management: Analysis, planning, implementation, and control/ by Philip Kotler

By:

Kotler, Philip, author

Material type: Text

TextPublication details: --New Jersey: Prentice-Hall c1997.Edition: --9th editionDescription: xl, 789p.: ill. 25.3pISBN:

0-13-261363-8

DDC classification:

BCir. 658.80 K848m 1997

Contents:

Part I. Understanding marketing management --II. Analyzing marketing opportunities --III. Developing marketing strategies --IV. Planning marketing programs --V. Managing the marketing effort.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.80 K848m 1997 (Browse shelf(Opens below))	Available		4615

Includes index

Part I. Understanding marketing management --II. Analyzing marketing opportunities --III. Developing marketing strategies --IV. Planning marketing programs --V. Managing the marketing effort.

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