Study guide to a company marketing/
Bovee, Courtland L.
Study guide to a company marketing/ by Courtland L. Bovee, Michael J. Houston, and John V. Thill. - Second edition. - New York: McGraw-Hill, Inc. c1995. - vii, 286p. 28cm.
Chapter 1. The foundation of marketing --2. Environment forces and marketing ethics --3. Strategic marketing planning --4. The consumer market --5. The organizational market --6. Marketing research and analysis --7. Segmentation, targeting, and positioning --8. Product concepts --9. Product management --10. Service and nonprofit marketing --11. Pricing strategy --12. Pricing management --13. Marketing channels --14. Wholesaling and industrial distribution --15. Retailing --16. Physical distribution --17. Promotional strategies and processes --18. Advertising, sales promotion, and public relations --19. Personal selling and sales management --20. Intercultural and international marketing --21. Quality and customer service --22. Marketing management.
0-07-006911-5
BCir. 658.807 / B669s 1995
Study guide to a company marketing/ by Courtland L. Bovee, Michael J. Houston, and John V. Thill. - Second edition. - New York: McGraw-Hill, Inc. c1995. - vii, 286p. 28cm.
Chapter 1. The foundation of marketing --2. Environment forces and marketing ethics --3. Strategic marketing planning --4. The consumer market --5. The organizational market --6. Marketing research and analysis --7. Segmentation, targeting, and positioning --8. Product concepts --9. Product management --10. Service and nonprofit marketing --11. Pricing strategy --12. Pricing management --13. Marketing channels --14. Wholesaling and industrial distribution --15. Retailing --16. Physical distribution --17. Promotional strategies and processes --18. Advertising, sales promotion, and public relations --19. Personal selling and sales management --20. Intercultural and international marketing --21. Quality and customer service --22. Marketing management.
0-07-006911-5
BCir. 658.807 / B669s 1995