Study guide to a company marketing/ by Courtland L. Bovee, Michael J. Houston, and John V. Thill.

By:

Bovee, Courtland L

Contributor(s):

Material type: Text

TextPublication details: --New York: McGraw-Hill, Inc. c1995.Edition: --Second editionDescription: vii, 286p. 28cmISBN:

0-07-006911-5

DDC classification:

BCir. 658.807 B669s 1995

Contents:

Chapter 1. The foundation of marketing --2. Environment forces and marketing ethics --3. Strategic marketing planning --4. The consumer market --5. The organizational market --6. Marketing research and analysis --7. Segmentation, targeting, and positioning --8. Product concepts --9. Product management --10. Service and nonprofit marketing --11. Pricing strategy --12. Pricing management --13. Marketing channels --14. Wholesaling and industrial distribution --15. Retailing --16. Physical distribution --17. Promotional strategies and processes --18. Advertising, sales promotion, and public relations --19. Personal selling and sales management --20. Intercultural and international marketing --21. Quality and customer service --22. Marketing management.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.807 B669s 1995 (Browse shelf(Opens below))	c.2	Available		4571

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