Study guide to a company marketing/ (Record no. 1733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01459nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4571 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191104151134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161027b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-006911-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.807 |
| Item number | B669s 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1782 |
| Personal name | Bovee, Courtland L. |
| 245 ## - TITLE STATEMENT | |
| Title | Study guide to a company marketing/ |
| Statement of responsibility, etc. | by Courtland L. Bovee, Michael J. Houston, and John V. Thill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, Inc. |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 286p. |
| Dimensions | 28cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. The foundation of marketing --2. Environment forces and marketing ethics --3. Strategic marketing planning --4. The consumer market --5. The organizational market --6. Marketing research and analysis --7. Segmentation, targeting, and positioning --8. Product concepts --9. Product management --10. Service and nonprofit marketing --11. Pricing strategy --12. Pricing management --13. Marketing channels --14. Wholesaling and industrial distribution --15. Retailing --16. Physical distribution --17. Promotional strategies and processes --18. Advertising, sales promotion, and public relations --19. Personal selling and sales management --20. Intercultural and international marketing --21. Quality and customer service --22. Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1783 |
| Personal name | Houston, Michael J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1784 |
| Personal name | Thill, John V. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/27/2016 | 4571 | BCir. 658.807 B669s 1995 | 4571 | 06/24/2021 | c.2 | 10/27/2016 | Bansalan Circulation1 |