Normal view MARC view ISBD view

Essentials of marketing/

Lamb, Jr., Charles W.

Essentials of marketing/ by, Charles W. Lamb, Jr., Joseph F. Hair, Jr., and Carl McDaniel. - Second edition: - Australia: Thompson learning c2001. - xxviii, 579p. ill.; 25.5cm.

Includes appendix, glossary, and index

Part 1. The world of marketing --2. Analyzing marketing opportunities --3. Product and distribution decisions --4. Integrated marketing communication and pricing concepts.

ISBN: 981-240-313-2

Dewey Class. No.: BCir. 658.8 / L165e 2001

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)