Essentials of marketing/ (Record no. 1778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00916nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3601 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191029085106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161028b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 981-240-313-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.8 |
| Item number | L165e 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1953 |
| Personal name | Lamb, Jr., Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing/ |
| Statement of responsibility, etc. | by, Charles W. Lamb, Jr., Joseph F. Hair, Jr., and Carl McDaniel. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --Second edition: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Australia: |
| Name of publisher, distributor, etc. | Thompson learning |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 579p. |
| Other physical details | ill.; |
| Dimensions | 25.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary, and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. The world of marketing --2. Analyzing marketing opportunities --3. Product and distribution decisions --4. Integrated marketing communication and pricing concepts. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1954 |
| Personal name | Hair, Jr., Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1951 |
| Personal name | McDaniel, Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/28/2016 | 3601 | BCir. 658.8 L165e 2001 | 3601 | 06/24/2021 | 10/28/2016 | Bansalan Circulation1 |