Essentials of marketing/ by, Charles W. Lamb, Jr., Joseph F. Hair, Jr., and Carl McDaniel.

By:

Lamb, Jr., Charles W

Contributor(s):

Material type: Text

TextPublication details: --Australia: Thompson learning c2001.Edition: --Second editionDescription: xxviii, 579p. ill.; 25.5cmISBN:

981-240-313-2

DDC classification:

BCir. 658.8 L165e 2001

Contents:

Part 1. The world of marketing --2. Analyzing marketing opportunities --3. Product and distribution decisions --4. Integrated marketing communication and pricing concepts.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 L165e 2001 (Browse shelf(Opens below))	Available		3601

Includes appendix, glossary, and index

Part 1. The world of marketing --2. Analyzing marketing opportunities --3. Product and distribution decisions --4. Integrated marketing communication and pricing concepts.

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