Applications in basic marketing: Clippings from the popular business press/
Perreault, Jr., William D.
Applications in basic marketing: Clippings from the popular business press/ by William D. Perreault, Jr. and E. Jerome McCarthy - 2005-2006 edition - Boston : McGraw-Hill Companies, Inc., c2005 - vii, 215p.: 25.5 cm.
Marketing's value to consumers, firms and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer oriented world: appraisal and challenges.
0-07-286471-0
BRef. 658.8 / P426a 2005
Applications in basic marketing: Clippings from the popular business press/ by William D. Perreault, Jr. and E. Jerome McCarthy - 2005-2006 edition - Boston : McGraw-Hill Companies, Inc., c2005 - vii, 215p.: 25.5 cm.
Marketing's value to consumers, firms and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer oriented world: appraisal and challenges.
0-07-286471-0
BRef. 658.8 / P426a 2005