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Applications in basic marketing: Clippings from the popular business press/ by William D. Perreault, Jr. and E. Jerome McCarthy
Material type:
TextPublication details: Boston : McGraw-Hill Companies, Inc., c2005Edition: 2005-2006 editionDescription: vii, 215p.: 25.5 cmISBN: - 0-07-286471-0
- 2005-2006 ed. BRef. 658.8 P426a 2005
Contents:
Marketing's value to consumers, firms and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer oriented world: appraisal and challenges.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Bansalan Reference
|
UM Bansalan College LIC | BRef. 658.8 P426a 2005 (Browse shelf(Opens below)) | Not for loan | 4882 |
Marketing's value to consumers, firms and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer oriented world: appraisal and challenges.
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