Applications in basic marketing: (Record no. 2357)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01109nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4882 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241207150914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161121b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-286471-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2005-2006 ed. |
| Classification number | BRef. 658.8 |
| Item number | P426a 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1989 |
| Personal name | Perreault, Jr., William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Applications in basic marketing: |
| Remainder of title | Clippings from the popular business press/ |
| Statement of responsibility, etc. | by William D. Perreault, Jr. and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2005-2006 edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Companies, Inc., |
| Date of publication, distribution, etc. | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 215p.: |
| Dimensions | 25.5 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's value to consumers, firms and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer oriented world: appraisal and challenges. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1988 |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 11/21/2016 | 4882 | BRef. 658.8 P426a 2005 | 4882 | 08/12/2020 | 11/21/2016 | Bansalan Reference |