Marketing management/
Miranda-Gow, Carmelita
Marketing management/ by Carmelita Miranda-Gow - Third edition - Mandaluyong City: National Book Store c2000. - xiii, 301 pages 22 cm.
Includes bibliography
Chapter 1.-- Introduction --2. Managing marketing activity --3. Marketing and its environment --4. Focus on the consumer --5. Marketing research --6. Devising a marketing plan --7.Managing marketing strategies --8. Product planning and development --9. Markets and customer behavior --10. Industrial marketing --11.Channels of distribution --12. Brands and branding policies --13. Package and packaging policies --14. Advertising and sales promotion --15. Price and pricing policies --16. Sales management --17.Selling policies and practices --18. Stock control and inventory --19. International marketing.
971-08-6039-9
Marketing -- Management
BFil. 658.802 / M642m
Marketing management/ by Carmelita Miranda-Gow - Third edition - Mandaluyong City: National Book Store c2000. - xiii, 301 pages 22 cm.
Includes bibliography
Chapter 1.-- Introduction --2. Managing marketing activity --3. Marketing and its environment --4. Focus on the consumer --5. Marketing research --6. Devising a marketing plan --7.Managing marketing strategies --8. Product planning and development --9. Markets and customer behavior --10. Industrial marketing --11.Channels of distribution --12. Brands and branding policies --13. Package and packaging policies --14. Advertising and sales promotion --15. Price and pricing policies --16. Sales management --17.Selling policies and practices --18. Stock control and inventory --19. International marketing.
971-08-6039-9
Marketing -- Management
BFil. 658.802 / M642m