Marketing management/ (Record no. 43)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01314nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2278 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250320154554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160824b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 971-08-6039-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Third Edi. |
| Classification number | BFil. 658.802 |
| Item number | M642m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 99 |
| Personal name | Miranda-Gow, Carmelita |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc. | by Carmelita Miranda-Gow |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Mandaluyong City: |
| Name of publisher, distributor, etc. | National Book Store |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 301 pages |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1.-- Introduction --2. Managing marketing activity --3. Marketing and its environment --4. Focus on the consumer --5. Marketing research --6. Devising a marketing plan --7.Managing marketing strategies --8. Product planning and development --9. Markets and customer behavior --10. Industrial marketing --11.Channels of distribution --12. Brands and branding policies --13. Package and packaging policies --14. Advertising and sales promotion --15. Price and pricing policies --16. Sales management --17.Selling policies and practices --18. Stock control and inventory --19. International marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management |
| 9 (RLIN) | 15099 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 101 |
| Personal name | Miranda, Gregorio S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location | Date last checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 08/24/2016 | 2266 | BFil. 658.802 M642m 2000 | 2266 | 08/12/2020 | c.1 | 08/24/2016 | Bansalan Filipiniana | ||||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/24/2016 | 2267 | BFil. 658.802 M642m 2000 | 2267 | 08/12/2020 | c.2 | 08/24/2016 | Bansalan Filipiniana | ||||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/24/2016 | 2278 | 1 | BFil. 658.802 M642m 2000 | 2278 | 08/12/2020 | c.4 | 08/24/2016 | Bansalan Filipiniana | Book Cart | 03/11/2020 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/24/2016 | 3600 | 4 | BFil. 658.802 M642m 2000 | 3600 | 08/12/2020 | c.5 | 08/24/2016 | Bansalan Filipiniana | Book Cart | 10/09/2017 | 3 |