Marketing management/ by Carmelita Miranda-Gow

By:

Miranda-Gow, Carmelita

Contributor(s):

Miranda, Gregorio S

Material type: Text

TextPublication details: --Mandaluyong City: National Book Store c2000.Edition: Third editionDescription: xiii, 301 pages 22 cmISBN:

971-08-6039-9

Subject(s):

Marketing -- Management

DDC classification:

Third Edi. BFil. 658.802 M642m

Contents:

Chapter 1.-- Introduction --2. Managing marketing activity --3. Marketing and its environment --4. Focus on the consumer --5. Marketing research --6. Devising a marketing plan --7.Managing marketing strategies --8. Product planning and development --9. Markets and customer behavior --10. Industrial marketing --11.Channels of distribution --12. Brands and branding policies --13. Package and packaging policies --14. Advertising and sales promotion --15. Price and pricing policies --16. Sales management --17.Selling policies and practices --18. Stock control and inventory --19. International marketing.

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Holdings
Item type	Home library	Call number	Copy number	Status
Bansalan Filipiniana	UM Bansalan College LIC	BFil. 658.802 M642m 2000 (Browse shelf(Opens below))	c.1	Available
Bansalan Filipiniana	UM Bansalan College LIC	BFil. 658.802 M642m 2000 (Browse shelf(Opens below))	c.2	Available
Bansalan Filipiniana	UM Bansalan College LIC	BFil. 658.802 M642m 2000 (Browse shelf(Opens below))	c.4	Available
Bansalan Filipiniana	UM Bansalan College LIC	BFil. 658.802 M642m 2000 (Browse shelf(Opens below))	c.5	Available

Includes bibliography

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