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Strategic management: Creating competitive advantages/

Strategic management: Creating competitive advantages/ by Gregory G. Dess - New York: McGraw-Hill, c2019 - xli, 433p.: 25cm. - c2019

Includes references, appendix and indexes.

Part I. Strategic analysis --II. Strategic formulation --III. Strategic implementation --IV. Case analysis.

Chapter 1: Strategic management: creating competitive advantages. --Chapter 2: Analyzing the external environment of the firm: creating competitive advantages. --Chapter 3: Assessing the internal environment of the firm. Chapter 4: Recognizing the firm's intellectual assets: moving beyond a firm's tangible resources. --Chapter 5: Business level strategy: creating and sustaining competitive advantages. --Chapter 6: Corporate level strategy: creating value through diversification. --Chapter 7: International strategy: creating value in global markets. --Chapter 8: Entrepreneurial strategy and competitive dynamics. --Chapter 9: Strategic control and corporate governance. --Chapter 10: creating effective organizational designs --Chapter 11: Strategic leadership: creating a learning organizational and an ethical organization. --Chapter 12: Managing innovation and fostering corporate entrepreneurship. --Chapter 13: Analyzing strategic management cases.

978-1-260-084306-6


Strategic planning

BCir. 658.4012 / St82 2019