Retail marketing:
Meyer, Warren G.
Retail marketing: For employers, managers, and entrepreneurs / by Warren G. Meyer, Donald P. Kohns, E. Edward Harris, and James R. Stone, lll. - Eighth edition. - Illinois: Glencoe, Macmillan/ Mcgrawhill, c1991. - 580p. ill.; 24cm.
Include Index
Unit 1. Exploring retail marketing --2. Starting your career --3.Looking ahead --4. Examining the marketing concept --5. Considering economic factors --6. Developing retail marketing strategies --7. Assessing your interpersonal skills --8. Enhancing your customer relations --9. Developing retail marketing personnel --10. Understanding the selling function --11. Helping customers buy wisely --12. Developing a sales force --13. Learning about promotion --14. Promotion methods --15. Managing promotion --16. Processing the product or service --17. Pricing and inventory control --18. Developing merchandising strategies --19. Beginning your business plan --20. Organizing your business operations --21. Completing your business plan.
0-07-041698-2
BCir. 658.87 / R313 1991
Retail marketing: For employers, managers, and entrepreneurs / by Warren G. Meyer, Donald P. Kohns, E. Edward Harris, and James R. Stone, lll. - Eighth edition. - Illinois: Glencoe, Macmillan/ Mcgrawhill, c1991. - 580p. ill.; 24cm.
Include Index
Unit 1. Exploring retail marketing --2. Starting your career --3.Looking ahead --4. Examining the marketing concept --5. Considering economic factors --6. Developing retail marketing strategies --7. Assessing your interpersonal skills --8. Enhancing your customer relations --9. Developing retail marketing personnel --10. Understanding the selling function --11. Helping customers buy wisely --12. Developing a sales force --13. Learning about promotion --14. Promotion methods --15. Managing promotion --16. Processing the product or service --17. Pricing and inventory control --18. Developing merchandising strategies --19. Beginning your business plan --20. Organizing your business operations --21. Completing your business plan.
0-07-041698-2
BCir. 658.87 / R313 1991