Retail marketing: (Record no. 78)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01573nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4515 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191028143309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160825b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-041698-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Eighth edition |
| Classification number | BCir. 658.87 |
| Item number | R313 1991 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 180 |
| Personal name | Meyer, Warren G. |
| 245 ## - TITLE STATEMENT | |
| Title | Retail marketing: |
| Remainder of title | For employers, managers, and entrepreneurs / |
| Statement of responsibility, etc. | by Warren G. Meyer, Donald P. Kohns, E. Edward Harris, and James R. Stone, lll. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --Eighth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Illinois: |
| Name of publisher, distributor, etc. | Glencoe, Macmillan/ Mcgrawhill, |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 580p. |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit 1. Exploring retail marketing --2. Starting your career --3.Looking ahead --4. Examining the marketing concept --5. Considering economic factors --6. Developing retail marketing strategies --7. Assessing your interpersonal skills --8. Enhancing your customer relations --9. Developing retail marketing personnel --10. Understanding the selling function --11. Helping customers buy wisely --12. Developing a sales force --13. Learning about promotion --14. Promotion methods --15. Managing promotion --16. Processing the product or service --17. Pricing and inventory control --18. Developing merchandising strategies --19. Beginning your business plan --20. Organizing your business operations --21. Completing your business plan. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 187 |
| Personal name | Kohns, Donald P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 188 |
| Personal name | Harris, Edward E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 189 |
| Personal name | Stone, James R., lll |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 4316 | BCir. 658.87 R313 991 | 4316 | 06/24/2021 | c.1 | 08/25/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 4515 | BCir. 658.87 R313 1991 | 4515 | 06/24/2021 | c.2 | 08/25/2016 | Bansalan Circulation1 |