Retail marketing: For employers, managers, and entrepreneurs / by Warren G. Meyer, Donald P. Kohns, E. Edward Harris, and James R. Stone, lll.
Material type:
TextPublication details: --Illinois: Glencoe, Macmillan/ Mcgrawhill, c1991.Edition: --Eighth editionDescription: 580p. ill.; 24cmISBN: - 0-07-041698-2
- Eighth edition BCir. 658.87 R313 1991
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.87 R313 991 (Browse shelf(Opens below)) | c.1 | Available | 4316 | ||
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.87 R313 1991 (Browse shelf(Opens below)) | c.2 | Available | 4515 |
Include Index
Unit 1. Exploring retail marketing --2. Starting your career --3.Looking ahead --4. Examining the marketing concept --5. Considering economic factors --6. Developing retail marketing strategies --7. Assessing your interpersonal skills --8. Enhancing your customer relations --9. Developing retail marketing personnel --10. Understanding the selling function --11. Helping customers buy wisely --12. Developing a sales force --13. Learning about promotion --14. Promotion methods --15. Managing promotion --16. Processing the product or service --17. Pricing and inventory control --18. Developing merchandising strategies --19. Beginning your business plan --20. Organizing your business operations --21. Completing your business plan.
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