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International marketing /

Czinkota, Michael R., author

International marketing / by Michael R. Czinkota, Iika A. Ronkainen and Annie Peng Cui - Eleventh Edition - Boston: Cengage Learning, Inc., c2023 - xxix, 604 pages: illustrations; 28 centimeters - c2023

Includes glossary and indexes

Part 1: The International Marketing Environment.-- Part 2: Finding Global Customers.-- Part 3: The Global Marketing Mix.-- Part 4: Leadership in Global Marketing.

ISBN: 978-0-357-44512-9

Subjects--Topical Terms:
Marketing
Multinational corporations

Dewey Class. No.: BCir. 658.848 / 658.848

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