International marketing / (Record no. 9672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241009090252.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221216t2023 -usa||||r|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-357-44512-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Eleventh Edition |
| Classification number | BCir. 658.848 |
| Item number | 658.848 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R., author |
| 9 (RLIN) | 14847 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | by Michael R. Czinkota, Iika A. Ronkainen and Annie Peng Cui |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Cengage Learning, Inc., |
| Date of publication, distribution, etc. | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 604 pages: |
| Other physical details | illustrations; |
| Dimensions | 28 centimeters |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2023 |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: The International Marketing Environment.-- Part 2: Finding Global Customers.-- Part 3: The Global Marketing Mix.-- Part 4: Leadership in Global Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 14848 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Multinational corporations |
| 9 (RLIN) | 14849 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Iika, A. |
| 9 (RLIN) | 14850 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cui, Annie Peng |
| 9 (RLIN) | 14851 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 12/16/2022 | BCir. 658.848 C99i 2023 | 8377 | 12/16/2022 | 12/16/2022 | Bansalan Circulation1 | ||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/12/2024 | BCir. 658.848 C99i 2023 | 9275 | 09/12/2024 | 09/12/2024 | Bansalan Circulation1 | c.2 |