International marketing / by Michael R. Czinkota, Iika A. Ronkainen and Annie Peng Cui

By:

Czinkota, Michael R., author

Contributor(s):

Material type: Text

TextPublication details: Boston: Cengage Learning, Inc., c2023Edition: Eleventh EditionDescription: xxix, 604 pages: illustrations; 28 centimetersISBN:

978-0-357-44512-9

Subject(s):

DDC classification:

Eleventh Edition BCir. 658.848 658.848

Contents:

Part 1: The International Marketing Environment.-- Part 2: Finding Global Customers.-- Part 3: The Global Marketing Mix.-- Part 4: Leadership in Global Marketing.

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.848 C99i 2023 (Browse shelf(Opens below))	c.2	Available		9275
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.848 C99i 2023 (Browse shelf(Opens below))		Available		8377

Includes glossary and indexes

Part 1: The International Marketing Environment.-- Part 2: Finding Global Customers.-- Part 3: The Global Marketing Mix.-- Part 4: Leadership in Global Marketing.

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