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Business foundations: A changing world / by O.C. Ferrell

By: Contributor(s): Material type: TextTextPublication details: New York: McGraw-Hill, c2023Edition: Thirteenth editionDescription: xiii,638 pages: Illustarted; 23 cmISBN:
  • 978-1-265-04369-8
Subject(s): DDC classification:
  • BCir. 658 23 F383b
Contents:
The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing operations and supply chains -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Dimensions of marketing strategy -- Digital marketing and social media -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets
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includes Glossary and Index

The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing operations and supply chains -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Dimensions of marketing strategy -- Digital marketing and social media -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets

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