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Consumer behavior/ by Wayne D. Hoyer
Material type:
TextPublication details: Australia: Cengage, c2021Edition: Second editionDescription: xix,446 pages: illustrated; 24 cmISBN: - 978-0170439978
- BCir. 658.834 H867c
Contents:
An introduction to consumer behaviour -- The psychological core -- The process of making decisions -- The consumer's culture -- Consumer behaviour outcomes and issues
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Bansalan Circulation1 | UM Bansalan College LIC | BCir. 658.834 H867c 2021 (Browse shelf(Opens below)) | Available | 8835 |
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| BCir. 658.812 Z3s 2018 Service marketing: Integrating customer focus across the firm/ | BCir. 658.827 G862l 1997 Leveraging the corporate brand/ | BCir. 658.834 2 N33c 2022 Consumer behavior : Building marketing strategy/ | BCir. 658.834 H867c 2021 Consumer behavior/ | BCir. 658.84 C917s 2002 Smart: Things to know about e-business/ | BCir. 658.84 H916b 1997 Business to business marketing: | BCir. 658.84 Si381 2024 E-commerce, business technology and society / |
includes Glossary and Index
An introduction to consumer behaviour -- The psychological core -- The process of making decisions -- The consumer's culture -- Consumer behaviour outcomes and issues
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