Marketing management / by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman and Torben Hansen

By:

Kotler, Philip, author

Contributor(s):

Material type: Text

TextPublication details: Harlow, England : Pearson Education, Inc., c2022Edition: Fifth European editionDescription: xxviii, 771 pages : color illustrations ; 25 centimetersContent type:

rdacontent

ISBN:

978-1-29272-703-5

Subject(s):

Marketing -- Management

DDC classification:

Fifth European edition BCir. 658.802 M3413

Contents:

1. Understanding marketing management. -- 2. Capturing marketing insights. -- 3. Connecting with customers. -- 4. Shaping and pricing the product offering. -- 5. Communicating value. -- 6. Delivering value. -- 7. Managing marketing implementation and control.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.802 M3413 2022 (Browse shelf(Opens below))	Available		9394

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Includes bibliographical references and index.

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